Resume
Experience
YMCA – Edison, NJ
Membership & Marketing Director June 2021 - Present
Social Media Intern Sept 2019 – Feb. 2020
Membership & Marketing Director June 2021 - Present
- Design and distribute marketing materials
- Increased social media engagement by >80%
- Launched TikTok account resulting in 100K views in 3 months
- Manage and grow social media accounts
- Create ads on various platforms to promote the organization
- Lead a staff of 20 employees and manage an annual budget of over $500,000
- Communicated with the Edison community regarding membership, finances and more daily
- Recruited the most members for six consecutive months
- Coordinated scheduling, programs, and events with YMCA members through Daxko database
- Regularly promoted the Edison YMCA to the local community on social media through original campaigns
- Launched #MemberMonday campaign that consistently resulted in the highest impressions on social media for the organization
Social Media Intern Sept 2019 – Feb. 2020
- Worked alongside department during crisis communication situations
- Handled sensitive and confidential information regarding company updates and transitions
- Managed daily content for over 200 social media accounts
- Created press releases for internal employee portal
Education
Rutgers University - New Brunswick, NJ January 2022
Master’s Degree in Communication and Media Summa Cum Laude
Specializing in Corporate Purpose & Social Impact GPA: 4.0
Rutgers University - New Brunswick, NJ May 2020
B.A. in Communication Cum Laude
Specializing in Strategic Public Communication & Public Relations GPA: 3.688
Minor: Digital Communication, Information and Media
Master’s Degree in Communication and Media Summa Cum Laude
Specializing in Corporate Purpose & Social Impact GPA: 4.0
Rutgers University - New Brunswick, NJ May 2020
B.A. in Communication Cum Laude
Specializing in Strategic Public Communication & Public Relations GPA: 3.688
Minor: Digital Communication, Information and Media